Sofia will completely knock your socks off!
It’s as if she’s gone inside your head and heart. I got chills and I’m SO excited that I can now truly write for my audience!
Mary Jung
Founder, Jewel + Jung Studio
This is suuuch an outstanding course!
It is definitely a rock-solid foundational copywriting course that I will have absolutely ZERO problems recommending to others! The module on research alone is just....🤯
Allison Black
Copywriter
Everything I've ever wanted to learn about copy is laid all out in bite-sized, all-meat, no-fluff modules so you can go at your own pace.
Hannie Lim
Copywriter
If you wanna be like…
Okurrr, first things first:
Carlyn
who sealed her most premium deal worth ₱150,000 ($3,000 USD) for ONE copywriting project…
Jo Ann
who brought sales in just 3 days for her client, thanks to her learnings from TCA…
Neil
a website designer (yep, you read that right!) closing back-to-back copywriting projects alongside his design projects…
Julls
who finally earned her first 6 figures per month after 2 years in the freelance copywriting space…
…then read on.
Can I *real talk* you for a hot espresso sec?
BYE-BYE 9-5 MADNESS.
11/10 confidence.
YOU ORDERED A CUP OF FREELANCE SUCCESS.
Enter: copywriting
(yep, that skill your friends rave about because apparently, you can become a multi-6-figure freelancer just by writing WORDS that sell.)
Long story short, it’s true. Copywriting can do that for you.
But pffft, you already know that, mam sir. That’s what you ordered after all.
Pero teka lang, if that’s what you ordered… bakit ETO ang dumating??? 👇
Non-stop burnout
You said sayonara to 9-5, how come you now work 9-9? 24/7? 365? Clueless about how to become a sought-after copywriter. Burnt tf out from blindly building your freelance business. No recipe. No strategies. Lost in the jargon of it all (Like what’s a sales page? Where can I buy one?) Obviously, this is NOT what you signed up for.
Exposure
and peanuts
Exposure and peanuts
You’ve scored a few copywriting gigs here and there but you’re churning out so much in exchange for peanuts, low pay, or worse, ~exposure~ (Mas mahal pa ang kape mo kaysa sa bayad sayo? We don’t manifest this energy!!)
You’ve scored a few copywriting gigs here and there but you’re churning out so much in exchange for peanuts, low pay, or worse, ~exposure~ (Mas mahal pa ang kape mo kaysa sa bayad sayo?
We don’t manifest this energy!!)
One and done
You’re tired of being a one-and-done kinda copywriter. Holism and versatility are the name of the game! You want to master MORE types of copy (sales page, email, website, social media *gasps air*) and MORE than just copy (research, brand messaging, brand voice *gasps more air*)—simply because you are MORE MORE MORE. Periodt.
You’re tired of being a one-and-done kinda copywriter. Holism and versatility are the name of the game! You want to master MORE types of copy (sales page, email, website, social media *gasps air*) and MORE than just copy (research, brand messaging, brand voice *gasps more air*)—simply because you are
MORE MORE MORE. Periodt.
Failed
shopping spree
Failed shopping spree
You’ve hoarded freebies, webinars, and courses as if you were on a shopping spree. But to no avail. They’re either surface-level, template-dependent, or just didn’t pass the vibe check—YOUR vibe check.
Business who?
You’re dying to learn the business side of copywriting (How come no one teaches you this???) I’m talking pricing, processes, scripts, client-getting, and beyond. Because let’s face it: you wanna write AND build an empire. AS. YOU. SHOULD.
Bottomline:
transform words into endless cha-ching.”
LISTENS and offers a loved-and-tested recipe to help me
to help me transform
words into endless cha-ching.”
LISTENS and offers a loved-and-tested recipe
“If only there were a copywriting program that
You’re tired of shrinking and always wondering,
YOUR
COPYNATED
ERA IS WAVING
Well, well, well, mam sir…
MAKE SOME NOISE FOR...
FIRST WAVE COPY
Brewing the
copywriting core
We’re unpacking THE mindset, values, research moves, and voice-capturing processes of a badass copywriter. Mix it all together and expect to perfect THE 80% of copywriting.
SECOND WAVE COPY
Sipping the
copy
Past the blend and aroma, we’re spilling the whats, whys, and hows to writing sales copy that sells (for real). Different copy types? Different frameworks? Different strats? You’re sipping all the brain juice, ladies and gents and queers in between.
Past the blend and aroma, we’re spilling the whats, whys, and hows to writing sales copy that sells (for real). Different copy types? Different frameworks? Different strats?
You’re sipping all the brain juice,
ladies and gents and queers in between.
THIRD WAVE COPY
Building your own
copy shop
Now we’re pushing you outta your comfort zone. You’ve never been SO strong and you’re, hand on my heart, DRIPPING with copy knowledge! All that’s left is to master the biz side of copy, start your freelance journey, and pour attention to your brand, processes, and tools that clients would pay *major bag alert* for.
Are you a perfect fit for
Like a donut with coffee or samgyup with milktea…
👉🏼
You’re an aspiring, newbie, or mid-level copywriter
who’s hungry to learn all things copy, kickstart your copywriting business, and be THE next story of success
👉🏼
You’re a freelancer or agency owner
(not necessarily a copywriter) who wanna amp up your copy skills or add it to your extensive list of services
👉🏼
You’re a bussin’ business owner
who’s down to get your hands dirty so you can DIY your own copy #anythingforthebiz
👉🏼
IMPORTANT: You’re teachable, disciplined, and committed AF
(just FYI: decaf, tea, and water drinkers are also welcome here!)
Ex-kyuuuuz-meeee, did I just see you nod to any of that?
Well, well, well…
Get in, winner.
We’re brewing your
copynated journey
today!
Fast forward to your copynated era.
Your DMs could be poppinnnnn’ lyk these
Dream clients dyinggg to work with you. Loud and proud of the copy you wrote. Power-packed launches that YOU made possible.
READY FOR A
RECIPE
REVEAL?
(Coming right upppp!)
Here’s a rundown of what’s inside
ULTRA LARGE CUP OF
All-in access to The Copynated Academy
.01
Why stress out when you have one-year VIP access to 13 power-loaded modules with over 74+ in-depth video lessons? THE!!! POWER!!! YOU!!! HOLD!!! Prepare to sip your way through 3 programs (yes, 3!) and learn the foundation, writing, and entrepreneurial side of freelance copywriting.
Did I mention, TCA is built into an app that you can binge anytime, anywhere (yep, even while the barista is busy misspelling your name).
FIRST WAVE COPY
Brewing the copywriting core
- Copywriting mindset shifts you never knew you needed to make
- The woke guide to ethical copywriting
- Unethical copywriting moves to drop like a hot potato
- Moves to make at each income level in your copywriting biz
MODULE 2: Mastering Market Research Made for Copywriting
Mastering Market Research Made for Copywriting
MODULE 2:
- The secret copynated system to a juicy market research
- THE deep dive client questionnaire breakdown
- Market research done by your target market (not kidding)
- Conducting hassle-free survey
- Interviewing like a pro
- The perfect copywriting research combos
- Analyzing research data for your copy
- Meeting your target market halfway
- BONUS: The deep dive client questionnaire template
MODULE 3: Conducting Competitor Research Crafted for Copywriting
Conducting Competitor Research Crafted for Copywriting
MODULE 3:
- Competitor research: what, why, and how
- The types of competitors to be aware of
- Zoom-out copy analysis
- The time-tested framework to dissect your competitor's copy
- BONUS: The time-tested competitor analysis form
MODULE 4: Leveraging Brand Messaging for a Copy Packed with Personality
Leveraging Brand Messaging for a Copy Packed with Personality
MODULE 4:
- A no-BS overview of brand messaging
- The right Qs to ask to capture brand voice
- The different types of brand voice
- Brand voice mapping for Type A voices
- Brand voice mapping for Type B voices
- Brand voice mapping for Type C voices
- The quick-and-easy guide to sounding more like your clients
- BONUS: “Sound more like your clients” quick-and-easy template
SECOND WAVE COPY
Sipping the copy
- Word war
- The anatomy of a memorable copy
- Writing different winning leads and headlines (Part 1)
- Writing different winning leads and headlines (Part 2)
- BONUS: Lead copy samples: a writing walkthrough
- Sales page: a zoom-out view
- The three-part copynated sales page recipe (Part 1)
- The three-part copynated sales page recipe (Part 2)
- The three-part copynated sales page recipe (Part 3)
- The BOTB Qs you gotta ask so you can write the BOTB sales page
- Your free guide to writing a freebie page
- How to write your coming soon page the soonest
- Your home page blueprint
- Writing the story of us
- Writing the story of us (Part 2)
- A guide to zig your services page
- Writing other web pages
- BONUS: About Page copy samples: a writing walkthrough
- Email copywriting rundown
- Mapping out email sequences
- How to write subject lines that stick
- The winning email recipes to welcome your subscribers
- The top email recipes for taking care of your subscribers
- The secret email recipes to use when pre-launching
- The secret email recipes to use when launching
- BONUS: Email copy samples: a writing walkthrough
- The EZ peasy social media content planning system
- TCA’s bussin’ caption recipes for authority-building
- TCA’s best-of-the-best caption recipes for shifting beliefs and blowing minds
- TCA’s top-tier caption recipes for breaking and letting out objections
- TCA’s ultimate P-P-P caption recipes
- BONUS: The EZ peasy social media content planning system template
- BONUS: Social media caption samples: a writing walkthrough
third WAVE COPY
Building your own copy shop
- The guide to choosing the industry to write for
- Generalist vs. specialist: which copywriter should you be?
- Brand visual identity for copywriters
- BONUS: Ikigai worksheet
- Client-getting strategies, exposedt
- Client-getting strategies for iced cold prospects, exposedt
- Pricing and packaging your copywriting services
- Creating a portfolio that pops
- Discovery call structure made for copywriters
- The winning proposal that would turn every NO into YES PLEASE!
- BONUS: Discovery call script made for copywriters
- BONUS: The winning copywriting proposal template
- Onboarding your dream clients like royalty
- Delivering your copy like a pro
- Asking for juicy AF testimonials
- Offboarding, but never goodbye
- BONUS: Contract template crafted for copywriters
- BONUS: Copywriter-friendly invoice template
- BONUS: Copywriting task board
- BONUS: Copynated testimonial form
Raise your mugs because we’re going heavy on value!
POUR A DASH OF
THE RESERVE
.02
(Exclusive Questionnaires, Forms, Scripts, and Templates)
Fear of a client ghosting you? Worried about stuttering during calls? Enjoy a holy grail of copywriter-approved, battle-tested questionnaires, forms, contracts, scripts, and templates that will help you win over dream clients, sound more like your clients, and save your ass now—and in the long run.
ADD A PUMP OF
Conversations Over Copy
.03
(Q&A Calls)
Say hellurrr to accountability in the form of scheduled group Q&A calls ‘cause let’s face it: every copywriter needs a conversation from time to time (after bonding with your desktop screen for a while).
Throw in your Qs, issues, or requests—be it about copy, research, client-getting, book recos, why Oxford comma is a must—and we’ll, quite literally, talk the talk.
ADD A SPLASH OF
Class In Session
.04
(Webinars and Guest Masterclasses)
Ya know it by now: Copywriting is a beast, but that doesn’t mean you gotta forget about other skillz. That’s why we’ll also squeeze in sum scheduled webbies and guest masterclasses to help you gain additional knowledge, amp up your skill set, and make you holistic AF.
SPRINKLE IT ALL WITH
The Copynated Clique
.05
(Exclusive VIP Facebook Group)
You CAN sit with us. But ONLY IF 1.) You acknowledge that freelance copywriting can be a lonely journey and 2.) You’re ready to drop everything (except your coffee) to support and get supported. We’re gonna ask and answer Qs, make connections, seek advice, get real on the bad bad days, and most importantly, celebrate your wins (big and small). This is what the clique is for.
Of course we gotta add the whipped cream on top!
But wait, hindi pa tapos ang exciting part!!
Certificate of Completion
The Copynated Kit
FOR THE FIRST 5 ENROLLEES
applicable for batch launches only
Word on the street
from TCA word nerds themselves…
Okurrrr, now let’s repeat your orderrr!
✔️
Access to ALL The Copynated Academy
video training and new lessons unlocked weekly
(₱50,000 value)
✔️
Exclusive Access to The Reserve
aka Done-for-you Questionnaires, Forms, Scripts, and Templates
(₱10,000 value)
✔️
Conversations Over Copy
aka Scheduled Q&A Calls
(₱10,000 value)
✔️
Class In Session
aka Scheduled Webbies and Guest Masterclasses
(₱10,000 value)
✔️
Invite-only access to VIP Group, The Copynated Clique
(Priceless)
✔️
BONUS for the first 5 enrollees: The Copynated Kit
(₱3,500 value)
✔️
BONUS: Certificate of Completion
(Priceless)
WHAT'S THE CATCH? * WHAT'S THE CATCH? * WHAT'S THE CATCH? * WHAT'S THE CATCH? * WHAT'S THE CATCH? * WHAT'S THE CATCH? * WHAT'S THE CATCH? * WHAT'S THE CATCH? * WHAT'S THE CATCH? * WHAT'S THE CATCH? * WHAT'S THE CATCH? * WHAT'S THE CATCH? * WHAT'S THE CATCH? * WHAT'S THE CATCH? * WHAT'S THE CATCH? *
BAKIT ANG MURA? * BAKIT ANG MURA? * BAKIT ANG MURA? * BAKIT ANG MURA? * BAKIT ANG MURA? * BAKIT ANG MURA? * BAKIT ANG MURA? * BAKIT ANG MURA? * BAKIT ANG MURA? * BAKIT ANG MURA? * BAKIT ANG MURA? * BAKIT ANG MURA? * BAKIT ANG MURA? * BAKIT ANG MURA? *
“Wait… ALL THAT for ₱12,997?
Bakit ang mura? What’s the catch?”
OooOooh, we love a curious writer!
PSA: We’re opening the doors to
MENTEES ONLY
100
Periodt. Full stop. All hail the next gen of copynated writers—can’t stop, won’t stop.
Jen Medders
CEO, Next Level Wealth
“If you’re doubting, just do it.
Sofia knows EXACTLY what she is doing and has proven results!”
10
years of writing experience
#startemyoung
207
clients served worldwide
2M+
espresso shots chugged
and counting
may or may not be kidding
Corporate dropout.
Fortune 500 company reject.
Frustrated model ala Kendal Jenner.
The D taught me well.
I meant the Disappointment.
Yep, I didn’t always have the business, the results, the A++ clients…
Fed up with the rat race, I transitioned from being a one-woman show to a full-blown copywriting agency owner.
Founder & CEO, SO Digital Copy Studio
YOUR copywriting coach
One month in? Hell. My daily routine felt like a decade-long of getting 1 out of 100 responses, pitching at 12AM, and not closing deals. Hell. Enter nasty people who’d forcingly decrease your rate because you’re “Filipino.” Hell.
Here comes the lack of an all-in, comprehensive copywriting course for Filipino freelancers. Hell.
fast-tracked freelance journey.
program that fuses copywriting mastery and a
program that fuses copywriting mastery and a fast-tracked freelance journey.
Now that I think about it, hell could’ve been heaven if only there were a one-stop
Except there was none.
So I packed all these:
☕
10 years of writing expertise
☕
AB in Communication degree and MBA in Marketing candidacy
(power combo coming thruuu!)
☕
International and local speaking opportunities
(where I endlessly talked about copywriting)
☕
My signature holistic copy method
(to be revealed inside TCA)
☕
8 figures in PHP and 6 figures in USD in revenue brought to clients worldwide
…and brewed
You prolly saw some of my works in…
Now it’s YOUR turn to have the business, the results, the A++ clients, minus the hell.
Just imagine…
Finally passing that passive-aggressive resignation letter and doing a happy Tiktok dance after
Knowing copywriting to the core and pumping out words that give 6-, 7-, even 8-figure sales for you and your clients
Pricing. Platforms. Processes that clients pay ₱remium for. Writing and building a freelance copywriting business never seemed SO undemanding.
Course shopping spree who? We don’t know her! Finally, a copywriting course that actually LISTENS and passes the vibe check—YOUR vibe check.
Most importantly, ordering AND receiving a cup of freelance success. 11/10 confidence. Bye-bye 9-5 madness.
Farm and residential properties, all thanks to
freelance copywriting
Travel, peace of mind, and
affording a 12-day work month
(bc success isn’t just financial!)
Words that hug, help, and hit different.
hug, help, and hit different.
Words that
Words that convert. Words that sell.
Not to mention, a community (like them 👇) HONORING your words
Are you ready to get
COPYNATED?
A 3-in-1 program to help you turn WORDS into CLIENTS
and grow from EXHAUSTED to a COPYNATED freelancer
Access to ALL The Copynated Academy video training and new lessons
Access to The Reserve (Copywriter-friendly Questionnaires, Forms, and Scripts)
Conversations Over Copy aka Scheduled Q&A Calls
Class In Session aka Scheduled Webbies and Guest Masterclasses
Invite-only access to VIP Group, The Copynated Clique
BONUS for the first 5 enrollees: The Copynated Kit
BONUS: Certificate of Completion
✔️
✔️
✔️
✔️
✔️
✔️
✔️
Born ready but still drippin’ with Qs?
Let’s down them all like you down an espresso!
Great decish! Now expect me to slide into your email inbox with your portal log-in credentials and other necessary deets.
JSYK, this one-stop course is a very rare opportunity to fast-track your freelance copywriting journey. We want YOU to take action NOW. Not next year. Not next decade. That’s WHY you’ll have one-year access to TCA, calls, and all its future and additional updates, modules, and inclusions.
Besides, you can easily download all the lessons so you can have them with you forever.
Guess I’ll see you inside TCA!
We brewed an exclusive online community called The Copynated Clique aka THE safest space to receive support, ask Qs, seek resources, rant about your toxic client (lol), or simply be besties with your fellow copynated word nerds. Whenever you’re ready to meet the clique, TCA is a tap away.
Nope. The Copynated Academy revolves around copywriting—a form of writing that businesses across the world NEED so they can market, persuade, and sell out their offers. Creative (fiction, essays, songs), technical (scientific papers, manuals, user guides), and poetic (poems, plays) writing are completely different worlds.
If you’re down to get inside the copywriting world, claim your TCA spot right here.
Hah! Traumatized by courses focusing on just products or just services? TCA can’t relate. I want to make sure that YOU get the best of both worlds, that’s why we’re helping you write copy for both product-based and service-based biz. Comprehensive support should be THIS comprehensive. So, whenever you’re ready, score your spot here.
Of course! Wherever you are in the world, as long as you understand English AND Filipino, I’m SO ready to welcome you home. Just click here to enroll.
Okurrrr we love a competitive hooman! A separate email will be sent to the first 5 enrollees once we officially close the enrollment. Enroll and get a chance to be one of the first 5.
Sorry to burst your latte bubble, but enrollment for the academy is not forever. Carts will close once spots have been filled. Why not enroll now tho? Imagine where you could be as a freelance copywriter if you get copynated NOW vs. yearssss from now!!! Cheers to YOUR undelayed growth!
Due to the online nature of this program, all sales are final and non-refundable. :)
Oh look at you, still reading.
(Not complaining, just wanna give you a taste of TCA while scrolling…)
All the songs fit for writing, curated and
copynated.
Look, it’s normal to feel the fear and the doubts and the many what-ifs.
But NORMAL doesn’t have to be
PERMANENT.
As someone who can prove with numbers, with experience, with multiple 6-figure copywriting results, I’ll say this loud and clear:
The fear you’re feeling won’t be solved by another fear.
What you deserve is a
loved-and-tested, step-by-step recipe.
step-by-step recipe.
loved-and-tested,
A recipe to
ending your staring contests
with Google Docs.
A recipe to ditching courses that make you scream
“Ha? ‘Yun na ‘yun?”
A recipe to no longer saying “sanaol” because this time,
YOU. HAVE. IT. ALL.
A recipe to turn
words into clients.
A recipe to grow from
exhausted to copynated.
A recipe to own your
freelance copywriting success.
